Handling objections and the right strategy in network marketing
Network marketing, also known as multi-level marketing (MLM), is a type of direct selling in which salespeople sell products directly to customers in exchange for a commission. Objection handling plays an important role in network marketing, as salespeople often encounter objections from customers who decide not to buy the product.
An example of objection handling in network marketing would be when a salesperson tells a customer that the product is too expensive, and then argues why it is worth buying the product anyway. For example, the salesperson might say, “I understand that price might be a barrier for you. But I can assure you that the product is of the highest quality and has a very good price-performance ratio compared to other similar products on the market. Once you try it, you’ll see it’s worth it.”
Another example would be when a customer says they are not interested in the product because they already own a similar product from another manufacturer. The salesperson might respond to this objection by saying, “I understand that you already have a similar product. But I can assure you that our product has some additional features that you may like. For example XYZ. Still, would you like to see a demo so you can see for yourself?”
Objection handling is a concept from the field of sales and customer consulting that involves catching and countering objections from customers. An example of objection handling would be when a salesperson tells a customer that a certain product is too expensive, and then argues why it is worth buying the product anyway. Another example would be when a customer says they are not interested in a particular product, and the salesperson then suggests alternative products that better fit the customer’s needs.
Here are some examples of objection handling:
- A customer says that he is not interested in a certain product because it is too expensive. The salesperson might argue on price and say, “I understand that price might be an obstacle for you. But I can assure you that the product is of the highest quality and has a very good price-performance ratio compared to other similar products on the market. Once you try it, you’ll see it’s worth it.”
- A customer says they are not interested in a particular product because they are not sure if it meets their needs. The salesperson might respond to this objection by saying, “I fully understand that. It is important that the product perfectly fits your needs. Therefore, we offer you to test the product free of charge for a certain period of time. So you can try it out at your leisure and find out for yourself if it meets your expectations.”
- A customer says they are not interested in a particular product because they already own a similar product from another manufacturer. The salesperson might respond to this objection by saying, “I understand that you already have a similar product. But I can assure you that our product has some additional features that you may like. For example XYZ. Still, would you like to see a demo so you can see for yourself?”
The right strategy in dealing with objections depends on the situation and circumstances. In any case, however, it is important to examine the objections carefully and, if necessary, to rebut or refute them. For example, one possible strategy might be to list the objections one by one and then address them individually. It can be helpful to paraphrase the objections first to make sure you understand them. You can then focus on those objections that are most serious and have the greatest impact on the proposed action or decision.
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